Media Language:
Lighting & sound Facial expression
Framing Body posture
Camera angle Body contacts
Editing Clothes & appearance
Layout Other objects Media Languages & Forms
Instuitons: Set of attitudes, beliefs, and values held in common by a group of people and culturally produced within a community to sustain a particular way of life
Genre:
• Genres generate expectations in audiences
• Genres are used by producers to structure media products • Genres can determine the narrative conventions of a text
Representation: • Provides models of how we see gender, social groups and places – aspects of the world we inhabit (stereotypes) • Are ideological in that they are constructed within a framework of values and beliefs
• Are mediated by individuals and media organizations and reflect the value systems of their sources
Audience: • Audiences are affected in some way by media texts and the nature of this is the basis for a wide range of media research
• The actual consumers of a text may not always be those who the text was originally intended Audience
Ideologies and values: • Institutions determine and constrain the ideology, structure, content and distribution of media texts and are involved in the regulation and control of those texts.
Narrative: • Allows the audience to explore how that plot/storyline has been put together, and how characters are integral to how the narrative is executed
• We use the concept of narrative to look at the structure of a storyline
Economical, political, social, historial
DLK 